Hello, I’m Daniil, founder of Foghorn design studio.
There is true beauty in faithfully represented and carefully organised information. While graphic design industry has an incredibly broad range of application I see the tools of my trade as means to prevail over noise. In every project Foghorn studio works on the intended outcome for the end user is the same: perceive the content faster, derive the meaning sooner, make a more informed decision.
Enterprises invest a lot of resources into crafting their brands, and rightfully so. Maintaining the brand is just as important. However, what works for a billboard might not always suit an annual report which, in addition to upholding the brand tone, also deals with multiple levels of tabular data, nested lists, infographic callouts, and many other elements that are rarely addressed by brand identity experts. The objective of Foghorn studio is to ensure that the voice of your brand is present in all of your communication.
When we work with large amount of information the key to a compelling result is consistency. We cannot afford doing the same task over and over again, one has to find a way to automate it. Over the years I have developed a whole kit of techniques to achieve results fast. The benefits are most evident for long-term partnership: once a template is established, all the bits fall into right place.
Business is based on trust, and good design strengthens this trust. When good design supports accurate representation of information trust turns into credibility. And that is the foundation of a healthy business environment in which I am sure we all prefer to operate.