OPEN Forum is an online platform set up by American Express for small business owners. It regularly publishes useful guides on a variety of topics, and I had the honor to design few of them.

I carefully examined AmEx guidelines to ensure my deliverables were consistent and fully on-brand. I took existing publications as a starting point and improved the overall legibility by standardizing typographic styles and creating composition groups for titles, tables of contents, 'about the author' blocks and other elements. Thanks to the access to the OPEN Forum exclusive image gallery I got an amazing opportunity to use photos of real business owners instead of generic stock photography and produced helpful publications with a personal feel.