Capstone is a global policy analysis and regulatory due diligence firm. The company frequently shares its insights in a form of online publications, and they contacted me with the task to make their next publication suitable for printing. I also got a chance to suggest changes to the existing layout. I used it to style articles akin to periodicals, thus communicating a greater sense of expertise and authority.
The company brand already had two effective visual devices — a triangular shape to cut a page in half, and a brand color gradient to be applied on top of images. I incorporated these expressive tools to create a distinct, vivid, professional publication.